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  • Aspire »

    04 Jul

    trainwreck

    Everyone starts their business with the intent to win…unfortunately many a well intentioned business owner gets derailed along the way and it all comes crashing down.  Sometimes the best way to succeed in the long run is to identify the issues…what’s driving you towards a potential train wreck and then focus on fixing those issues first. 

    To that end, I spent some quality time with my clients and Peer Group Advisory Board members and asked them what qualities or traits were required for long term success as a business owner…and inversely what qualities would guarantee a business train wreck in the long run. 

    That led to the following list.  It’s a pretty powerful collection and odds are you’re dealing with at least a couple of these issues to some degree…but as they say, the first step in solving a problem is admitting that you have one!

    Read More…

    08 Apr

    hard photo by Simon Peckham

    I had a great discussion the other day at one of my Peer Group Advisory Boards – we were talking about rolling out a new marketing initiative and that it would be a real challenge.

    At that point, one of the members used a phrase that summarizes one of the primary secrets of business success:

    “If it was easy, everybody would be doing it.”

    On the surface that sounds like a pretty obvious thought…almost a ‘duh’ moment.  But if you think about it a bit longer, it uncovers a lot of the issues that business owners face all the time.

    Read More…

    16 Jan

    gavel  photo by Sam Howzit

    I had the ‘opportunity’ to participate in Jury duty last week.  It was the 3rd time in the last 10 months that I had been called, but the first one that actually went to selection.  If you haven’t gone through the process before, you receive a notice in the mail and they have you call in the Friday before your date to find out if you need to show up that following Monday at the courthouse. 

    Because my previous experience had been a non-event, I didn’t really clear my schedule other than that Monday…and unfortunately I had a pretty full week planned.  At least until I actually got selected for a jury!  Everyone will tell you their theory or favorite way to get out of being selected (including wearing red because it implies you are assertive, which attorneys don’t like).  In this particular situation, I’m not sure it would have mattered – the court was very aggressive with reasons why jurors should be excused, and even most that were excused were sent to another courtroom that was still short of jury candidates.  End result -  I was on a live jury for the first time.

    Here’s what I learned from the ordeal overall:

    Read More…

    14 Oct

    We all love buying something with a great guarantee – it takes the risk out of an unproven product, it gives you confidence that the vendor really stands behind their work and it generates a lot of credibility that you are getting what you pay for.

    Guarantees are a great thing…for the buyer, but not the seller…right?

    Wrong! – Guarantees are great for both the buyers and the seller!

    We had a great discussion this morning at one of my Peer Group Advisory Board meetings about one of the business owners rolling out a guarantee as part of his latest marketing campaign.  It was a tough topic with lots of things to consider.

    Read More…

    21 Oct

    photo by Never Cool In School

    There’s a lot going on with business owners these days – you’ve got the everyday challenges of just running your own business, you’ve got an economy that’s in the tank (and media outlets doing everything they can to make that as scary as possible) and you’ve got an election making a lot of noise and further distracting everyone.

    But beyond all that, the problem I see with most business owners today is that they never take the time to look at the big picture.  They don’t have a focused view on where they’re going.

    Let me know if you’ve ever heard this:

    “That’s a great idea!  I just don’t know when I’ll get the time to do that!”

    Or how about:

    “I really should call my best customers, but I’m just too busy fighting fires!”

    Now I’m all for hard work, but it doesn’t really matter how hard you work if you’re working on the wrong things.  And by wrong things, I’m talking about things that might be urgent but are unimportant in the grand scheme of things.

    Read More…