Almost everyone goes through some sort of planning and goal setting exercise during the year.  We’re now 2/3 of the way through this year and although it’s a little early to get serious about finalizing next year’s goals, it’s not too early to start thinking about it.

With that in mind, I challenged one of my Peer Group Advisory Boards with a few questions to make them think a bit.  The general idea is you sometimes need to shake your thinking up in order to get clear.  It’s rough to just jump into ‘What’s your goal for next year’ – and if those goals don’t line up with an accurate picture of your values and what you really want, you’re going to be wasting your time. 

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A lot of people struggle with establishing processes for their businesses.  It feels bureaucratic, stifling and it can be some serious work up front to get things documented and figured out.

However it’s not rocket science…by any stretch of the imagination.

The trick, assuming that you’re a business that’s already up and running is that you are already following a process.  You may not be following it consistently, you may not have a great handle on all of the components (i.e. it’s not written anywhere) but in order to get the work done you are following certain steps to go from start to finished.

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photo by albertopveiga

Does it ever seem like life gets too complicated? 

Does your business get so crazy that you constantly feel like you have to play the ‘Hero’ – come in and pick up the pieces and save the day?

Have you ever had a potential customer say to you:  “Now what is it that you do…exactly?”

Simple is underrated when it comes to success in business.

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     photo by I’m Fantastic – quote from Conan the Barbarian

Crushing your enemies might be a bit strong, maybe you don’t think about your business ‘Dominating’ in your industry – but you should be thinking about how you will be the premier provider of whatever it is that you do.  If you’re thinking more along the lines of ‘I’d like to be an average provider in my industry and have moderate success along the way’ – I would suggest that you’re going to struggle with your business.

It doesn’t have to be ‘Go Big or Go Home’ – great doesn’t equal big, but if you’re not aspiring to greatness, to dominating your little corner of the market, then I’d like to politely ask:  “What are you doing?”

Most likely you’re shooting for a successful business…

“A successful business…works predictably, effortlessly and profitably each and every day..… [without a supreme sacrifice by an owner/manager]”

– Michael Gerber, the E-Myth Revisited

That’s the kind of success (and domination) that Business Development can deliver.  Of course, the first question might be…what is business development?

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I had a chance to check out Shrek Forever After this afternoon and one of the scenes that caught my attention was the sales process between RumpelStiltskin and Shrek (see picture above, courtesy of Dreamworks)

Rumpelstiltskin, if you’re not familiar is a magical dealmaker who specializes in granting wishes…with unfortunate consequences and lots of fine print.  In the movie he hangs out at the Crone’s Nest Carriage Park (full of witches and crones) and desperately wants to become the ruler of Far, Far Away (where Shrek lives).

What does this have to do with business?  Well our man Rumpel is a true salesman and he displays some serious selling skills in the movie that could benefit anyone in business.

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