photo by DuckBrown 

It can be really tough to be in Professional Services – especially if you’re on your own. 

Lawyers, Accountants, Doctors, Chiropractors, Consultants – there’s a bunch of people that fall into that list and all of them go out and fight the good fight during the day and then you’re expected to put on your marketing and sales costume when you have some free time and generate new business.

Like most business owners,  you’re really good at what you do…your craft…but you’re not necessarily great at the sales and marketing game.  In fact if you’re like most of us, the idea or marketing kind of makes you uncomfortable and you would much rather spend your time doing what you’re great at and just have clients show up on their own.

However, unless that’s a particular superpower that you happen to have (“Captain Marketing?”) then you’re in the same boat as the rest of us in terms of needing to consistently generate new business and clients. 

The good news is that there are some great (and comfortable) ways for Professionals to market themselves very successfully.  Here’s one example below:

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