Is your DSI super?  Wait…let’s step back first.  A DSI is a Dominant Selling Idea – think of it as the modern day version of the Unique Selling Proposition (USP).  Basically it’s THE big idea inside a marketing brand – it’s the selling idea that establishes you as the #1 choice within your category and […]

If you have ever sold anything in your life then you’ve encountered a sales objections at some point in time. In fact, regardless of your profession, we all deal with objections in life with co-workers, business partners, spouses, and family. The good news is, there are some simple steps you can take to better handle […]

  photo by Ian Hayhurst I bet you’re really good at what you do.  You add a lot of value to the right kind of customers…probably way more value than you charge for (if you’re like most business owners I know).  You know your industry, your product and service inside and out.  In fact you […]

  photo by chuckyeager I started Aspire 4 years ago, give or take a couple of days, and it’s been a fun, exhausting and enlightening ride so far.  Not only have I had a chance to learn a ton of great things through my own business efforts, but I’ve picked up a lot of amazing […]

photo by Ernst Vikne Sometimes the hardest part of this whole business thing is getting them to move!  Have you ever had the situation where you’ve had good meetings with potential prospective clients…and then you wait? They know who you are.  They know what you do.  They need what you do, but for some reason […]

  photo by Jesse757 It can be really hard to get someone’s attention.  From a business perspective, there are people walking around you right now who have money and could theoretically spend it on your product or service.  If you could get their attention – you might be able to sell them something. The problem […]