photo by pshutterbug

Are you building your business on a shaky foundation?  When times are good, you can grow revenues and profits, even without a solid core for your business…however when times are tough (like the last couple of years), an unstable business is one that’s not going to last.

What makes for a solid and stable business?  Clearly you have to have a viable business model – the days of being able to ‘make it up in volume’ are long gone.  Can you make legitimate profit from what you’re doing or selling?

You have to have the right people in the right places – especially in a small business, there’s little room for error and any one person can have a huge impact (good or bad) on the outcome of your business.

Finally – a big part of your long term stability comes from your core values, your operating principles, the unique stamp that drives why and how you do business.

What does that mean?  Let’s look at an example:

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