It would be easy to dismiss Seth Godin’s latest book as a way for him to cash in on his (hard earned) reputation as the Marketing Genius of our time.

For those that don’t know him – Seth Godin (you can read his frequent updates at Seth’s blog) is an author of many books, including Permission Marketing, Purple Cow and Meatball Sundae.  Not only is he a compelling writer, but he also has a history of illuminating (perhaps leading) changes in the marketplace that we’ve been seeing the last 10 years.

At first glance, Tribes appears to be more of the same – written in a stream of consciousness style almost as a collection of blog posts (which is likely where they started).

However the real value of Tribes is the ideas that get sparked from the conversation it feels like you’re having with Mr. Godin.  Here are a few that came to me when I read it:

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