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Aspirations
Issue #1
In This Issue
Are you competing on Price?
REAL goals exercise
Recommended Resource - IStockphoto.com
Recommended Culture - Great Big Sea
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PBCA
Member of the Professional Business Coaches Alliance
August 2007
Dear Shawn,

 
Welcome to the first edition of Aspirations, a newsletter for Business Owners and professionals that are looking for practical ways to improve themselves and their business. 
 
Don't forget to add me to your safe sender's list so you can see this newsletter properly formatted.
 
Take a look around, visit me on my website and blog, give me a call, give me feedback and share with any friends that you think might be interested. 
 
Have a great day!
 
Shawn
Are you competing on Price?  
Price Pressures Competition Killers
Unfortunately most small businesses find it very difficult to differentiate themselves in a way that's obvious from the consumer's point of view and they're left to compete (primarily) on Price.

I thought about this because I saw an interesting article on Costco (NYTimes - Costco) that I found on the 37 Signals Blog (37 Signals on Costco).

Although I'm not a customer at Costco, I did shop at their primary competition, Sam's Club, this weekend and the first thing I think of when I think of the category is...low price.  Well that and really large jars of mayonnaise and cereal boxes that won't fit in our car.

... More

 
What are your REAL goals?  
Goals A new way to look at setting goals
I did a great goal exercise the other day with one of my networking groups.  This is one of those things that can help you shake up your perceptions and might help you see things a little more clearly.

If you want to play along at home, take a piece of paper and draw out 5 boxes (draw them big enough to cover the whole page so you'll have some room to write). 

You won't likely get the point of the exercise without playing along...but it's your call.

In box #1, ...More.

 
Recommended Resource  
 IStockphoto.comIstockphoto.com
 
If you find yourself in a position where you need to pull together a flyer, a brochure, a postcard or maybe just updating your website, then IStockphoto.com can be a real lifesaver.  IStockphoto.com
 
They supply royalty free photographs for very reasonable prices.  Even better than that, they have a huge selection to choose from and lots of easy ways to search and be inspired for just the right image.  Highly recommended
 
Recommended Culture  
Great Big Sea  Something Beautiful Music:  Great Big Sea - Something Beautiful 
 
When you're a Canadian Folk Rock band out of Newfoundland it's easy to be overlooked.
 
Which is a shame, because their music is a lot of fun to listen to.  It's mostly upbeat with lots of harmonies and unconventional/traditional instruments.  I'll admit that I really like the traditional folk songs, but a lot of people will prefer their original folk rock songs instead.  Something Beautiful is probably the most 'mainstream' album - highly recommended!
 
Aspire Business Development is a coaching / consulting practice that helps small businesses and small business owners become more effective.  We work with successful people that understand the value and the need for continual improvement and growth.  We're different than other coaches because of our focus on the fundamentals, the nuts and bolts of business operations.  We will help you build and improve systems in all aspects of your business.
 
If you have customers, revenue and costs, we can help you grow your bottom line, find more free time and generally have more fun with what you're doing.  Give me a call and I'd be happy to have a free consultation with you.
 
Have a great day!  
Sincerely,       Puppy Picture
 
Shawn Kinkade
Aspire Business Development
913.660.9400 (work)
816.210.0255 (mobile)
 
(Until I get a picture of me, this puppy picture will have to do...!)
 
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Shawn Kinkade | Aspire Business Development | Leawood | KS | 66224